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The Language of Trust: Selling Ideas in a World of Skeptics
The Language of Trust Selling Ideas in a World of Skeptics
Author: Michael Maslansky, Scott West, Gary DeMoss, David Saylor
What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. — Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products...  more »
ISBN-13: 9780735204751
ISBN-10: 0735204756
Publication Date: 5/4/2010
Pages: 288
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Publisher: Prentice Hall Press
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 0
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