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Leisure Marketing: A Global Perspective
Leisure Marketing A Global Perspective
Author: Susan Horner, John Swarbrooke
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. — A section...  more »
ISBN-13: 9780750655507
ISBN-10: 075065550X
Publication Date: 2/3/2005
Pages: 416
Edition: 1
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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