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Managing Business Relationships
Managing Business Relationships
Author: David Ford, Lars-Erik Gadde, Hakan Hakansson, Ivan Snehota
No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunders...  more »
ISBN-13: 9780470721094
ISBN-10: 047072109X
Publication Date: 9/26/2011
Pages: 256
Edition: 3
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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