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Managing Customer Experience and Relationships: A Strategic Framework
Managing Customer Experience and Relationships A Strategic Framework
Author: Don Peppers, Martha Rogers
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'l...  more »
ISBN-13: 9781119236252
ISBN-10: 1119236258
Publication Date: 11/14/2016
Pages: 624
Edition: 3
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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