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Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market
Marketing to the Campus Crowd Everything You Need to Know to Capture the 200 Billion College Market
Author: David Morrison
David A. Morrison, president of TWENTYSOMETHING Inc., is an internationally acclaimed expert in young adult consulting. In this groundbreaking book, Morrison shares his unparalleled insights on a critical consumer audience: the highly coveted, incredibly elusive, college market. Essential reading for any business executive interested in gener...  more »
ISBN-13: 9780793186006
ISBN-10: 0793186005
Publication Date: 6/1/2004
Pages: 272
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Publisher: Kaplan Business
Book Type: Hardcover
Members Wishing: 0
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