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Marketing Communications: Principles and Practice
Marketing Communications Principles and Practice
Author: Philip J. Kitchen
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketi...  more »
ISBN-13: 9781861521965
ISBN-10: 1861521960
Publication Date: 11/19/1998
Pages: 534
Edition: 1
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Publisher: Cengage Lrng Business Press
Book Type: Paperback
Members Wishing: 0
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