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Search - Marketing: Connecting with Customers, Second Edition

Marketing: Connecting with Customers, Second Edition
Marketing Connecting with Customers Second Edition
Author: Gilbert D. Harrell
Designed for the Principles of Marketing course, this book communicates precisely what todayÕs outstanding marketers do—CONNECT. It examines five supporting themes that will shape the field of marketing well into the 21st century: Connecting through technology, Connecting through relationships, ...  more »
ISBN-13: 9780131407916
ISBN-10: 0131407910
Publication Date: 11/27/2002
Pages: 640
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Publisher: Prentice Hall College Div
Book Type: Ring-bound
Members Wishing: 0
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