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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
Marketing Lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History
Author: David Meerman Scott, Brian Halligan
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedi...  more »
ISBN-13: 9780470900529
ISBN-10: 0470900520
Publication Date: 8/2/2010
Pages: 192
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 3
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