Scott is the author of several books:
- Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (2010). Scott Kirsner, reviewing the book in the Boston Globe, mentions that the authors say they were inspired in part by an article in the Atlantic by Joshua Green.
- The New Rules of Marketing and PR, 2ed (2010) won praise in The New York Times and Computerworld reviews.
- World Wide Rave (2009). To promote this book Scott created several videos including one evocative of the joyous Matt Harding Where is Matt? series and a series of three in the workplace mockumentary style of both Ricky Gervais's The Office and the Art of the Sale videos. Comedian Tim Washer plays in two of these series: as victim in the Art of the Sale, but switching roles to oppressor in Riding the Rave.
- Tuned In (2008)
- The New Rules of Marketing and PR (2008). The first edition of this book was featured in the BusinessWeek Best Seller List and is published in more than 20 languages. Related to the book, Scott developed a one-day seminar called New Rules of Marketing, which is taught to corporate groups around the world.
- Cashing In With Content (2005)
- Eyeball Wars: A Novel of Dot-com Intrigue (2001)
Scott also wrote the foreword sections in
The New Rules of Social Media, a series of books that he edits for John Wiley & Sons. The first three books in the series are:
- Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah
- Get Seen: Online Video Secrets to Building Your Business by Steve Garfield
- Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne
He has also publishes online:
- A blog, Web Ink Now, which is ranked in AdAge Power 150 as one of the top marketing blogs
- Articles in Huffington Post
- Contributing editor at EContent Magazine