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Marketing Management: an Asian Perspective
Marketing Management an Asian Perspective Author:Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Siew-Meng Leong, Chin Tiong Tan For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.