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Marketing by Menu
Marketing by Menu
Author: Nancy Loman Scanlon, John C. Birchfield, R.T. Sparrowe
This text discusses the importance of the menu in creating profitable and successful restaurant and foodservice operations. It also explains the many steps from market surveys to sales histories that are needed to attain and maintain the profit margin.
ISBN-13: 9780471719298
ISBN-10: 0471719293
Publication Date: 9/15/2004
Pages: 608
Edition: 2nd
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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