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Marketing (Management Pocketbooks)
Marketing - Management Pocketbooks
Author: Neil Russell-Jones
Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
ISBN-13: 9781903776292
ISBN-10: 1903776295
Publication Date: 12/1/2004
Pages: 128
Edition: 3rd
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Publisher: Management Pocketbooks
Book Type: Paperback
Members Wishing: 0
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