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Marketing Research
Marketing Research
Author:
Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students... more »
Author:
Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students... more »
ISBN-13: 9781118977927
ISBN-10: 1118977920
Publication Date: 1/5/2016
Pages: 760
Edition: 12
Rating: ?
ISBN-10: 1118977920
Publication Date: 1/5/2016
Pages: 760
Edition: 12
Rating: ?
0 stars, based on 0 rating
Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> Marketing & Sales >> Marketing >> Research
- Business & Money >> Marketing & Sales >> Sales & Selling
- Reference
