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Marketing Services : Competing Through Quality
Marketing Services Competing Through Quality
Author: Leonard L. Berry
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights in...  more »
ISBN-13: 9780029030790
ISBN-10: 002903079X
Publication Date: 9/1/1991
Pages: 212
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Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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