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Marketing: WITH OLC AND Premium Content: Principles and Perspectives
Marketing WITH OLC AND Premium Content Principles and Perspectives
Author: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be...  more »
ISBN-13: 9780071108119
ISBN-10: 0071108114
Publication Date: 12/1/2005
Edition: 5th
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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