Meaningful Marketing Author:Doug Hall, Jeffrey, Ph.D. Stamp, Sergio Zyman Learn how to sell more with less effort! Meaningful Marketing is a powerful new approach to sales and marketing that will multiply the impact of every dollar you invest and every hour you spend working. Meaningful Marketing is about honesty. Its about respecting your customers intelligence. Its about focusing your energies o... more »n how you and your offering make a genuine difference in your customers lives. The alternative to Meaningful Marketing is Mindless Marketing - using sales and marketing tricks and gimmicks as opposed to the actual merits and virtues of your offering to make the sale. New research by the authors indicates that Meaningful Marketing initiatives are twice as likely to deliver sustained success versus Mindless efforts, and four times less likely to require significant price discounting. What makes this books teachings more reliable and reproducible than others is that instead of being based on "guru opinions," its grounded in hard data on consumer, industrial and business-to-business marketing. After reading Meaningful Marketing, you will know how to more effectively and efficiently market and sell your brand, your services, your products and even yourself!« less