Sedge was born in Flint, Michigan, and graduated with a Bachelor of Arts from University of La Verne in La Verne, California. In 1973 Sedge started his service in the United States Navy, and was soon assigned to Southern Italy for what was meant to be a 48 month stay. He was assigned to diverse locales in Europe until 1977. Eventually Sedge, who also speaks Italian, took up permanent residence in Naples, Italy to pursue writing and journalism.

Marketing Career

1988 Sedge founded Strawberry Media Agency, a Naples-based media/marketing agency. In 1989 MCI Communications hired Sedge to establish and direct their European military marketing. He did so until 1995, and in his last four years on the project, the company's military market revenues increased by $3 million annually.

After 1995, Arrowhead Global Solutions assigned Sedge and Strawberry Media to manage the logistical, operational, and financial activities of the Army Air Force Exchange Service (AAFES) contract for AT&T Call Home during the war in Bosnia. He was then assigned as in-country project manager for Arrowhead Global Solutions’ contract with the Defense Information Systems Agency (DISA) for the design and construction of satellite communications systems in Italy. Other Strawberry marketing clients included Bank of America, Holiday Inn International, Mobil Oil, Rapid LInk Telecommunications, Deep Bridge, and Planet Euro. He was VP of Marketing for Megagiga, the 7th largest hosting agency in the world. The company produces editorial packages (articles, photos, illustrations) for more than forty publications around the world and syndicates in Canada, Holland, and Asia. They have a photography division specializing in stock databases, many of which are images taken by Sedge himself.

In 2003 he co-founded Michael-Bruno, LLC, an American architectural design, engineering service andconstruction management firm. The company is headquartered in Wilmington, Delaware, with a field office in Naples. Michael-Bruno, LLC has won multiple contracts with NATO, the U.S. military, and Italian restorative projects.

The Sedge Group

In an Entrepreneur profile, Sedge was dubbed the "wizard of marketing." The publishing guru Sol Stein sought Sedge when looking to market his own books in Europe. Sedge is also owner of The Sedge Group, a marketing firm based in Wilmington, Delaware. The Sedge Group acts as a publicist/media firm to get companies exposure in high-tech/finance media.

World-wide, Sedge is credited in more than 3,500 articles, several audio tape scripts, children's plays, some 30 books, and four television documentaries. His topics often cover expatriate affairs, United States and NATO military, archaeology, the London theater beat, the business of freelance writing, and Italy. In June 1998 Sedge was hired as the special assignment writer for the Alexandria, Egypt production of the Discovery Channel's Cleopatra's Palace. The project entailed a book and a documentary. In 2003 Sedge was a contributing editor to the "Armed Forces Journal International," publishing such features as "Not-So-Friendly Fire War in Iraq Shows Fratricide Remains an Enduring Problem". It was a report on casualties of friendly fire during the U.S. led war in Iraq, including causes of friendly fire incidents and technical solutions to the problem.

Publications

As foreign correspondent:

• The Associated Press (military correspondent for Mediterranean, Middle East, Northern Africa)
• Newsweek (military correspondent)
• Armed Forces Journal International
• Scientific American - Discovering Archaeology (Mediterranean/Middle East editor)
• Family Magazine (travel editor)
• R&R Magazine (travel writer)
• International Living
• Internetnews.com
• Diplomat (UK)
• Off Duty Publications (Mediterranean editor)
• Cardiology World News
• International Travel World

Other Contributions

• Los Angeles Times
• New York Times
• Robb Report
• International Daily News
• Club International
• Earthwatch
• Time-Life
• Writer's Digest
• Newsweek International
• Compass (regular contributer to Mobil Oil's corporate magazine )

Books

• Commercialization of the Oceans (1987)
• Adventure Guide to Italy, 1988 (1988)
• Selling Books to the Military Market
• Double Your Income through Foreign Sales
• The Writer's and Photographer's Guide to Global Markets (1998)
• Marketing Strategies for Writers (1999)
• Successful Syndication: A Guide for Writers and Cartoonists (Allworth Press, 2000)
• The Mediterranean Diet, Origins and Myths (2000)
• The Photojournalist's Guide to Making Money (2000)
• Successful Syndication (2000)
• The Lost Ships of Pisa (2002)

He authored the screenplay "The Vatican Diary", several non-fiction books including Ascent to Failure, and the novel Death Watch. Co-authored with Joel Jacobs, Death Watch at one point was being considered by four major film production companies. He also publishes the quarterly Market Abroad newsletter and founded the "Dolce Vita Writer's Holiday" workshop in Italy.

Awards

His non-fiction work The Lost Ships of Pisa won the President of the Italian Republic's Book of the Year Award for a Foreign Author.

Affiliations

• American Society of Journalists and Authors - Director-at-Large
• International Food, Wine & Travel Writers Association - former Regional President

Two years after becoming a legal resident of southern Italy, Sedge married Gabriella Giugliano. Together they have two children. Sedge retains his U.S. citizenship.