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The New Power Base Selling: Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
The New Power Base Selling Master The Politics Create Unexpected Value and Higher Margins and Outsmart the Competition
Author: Jim Holden, Ryan Kubacki
An updated and revised version of the business classic Power Base SellingPower Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. Th...  more »
ISBN-13: 9781118206676
ISBN-10: 1118206673
Publication Date: 5/1/2012
Pages: 256
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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