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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR How to Use News Releases Blogs Podcasting Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today t...  more »
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ISBN-13: 9780470113455
ISBN-10: 0470113456
Publication Date: 6/4/2007
Pages: 275
Rating:
  • Currently 4.5/5 Stars.
 2
4.5 stars, based on 2 ratings
Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

 daojones avatar reviewed The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly on + 8 more book reviews
Helpful Score: 1
Gave it three stars because this is not a good book for small business owners like me. If you work for a large company and play in the big leagues read it. But if you're a little guy it's a waste of your time.
Read All 1 Book Reviews of "The New Rules of Marketing and PR How to Use News Releases Blogs Podcasting Viral Marketing and Online Media to Reach Buyers Directly"


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