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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR How to Use Social Media Blogs News Releases Online Video and Viral Marketing to Reach Buyers Directly
Author: David Meerman Scott
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal...  more »
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ISBN-13: 9780470547816
ISBN-10: 0470547812
Publication Date: 3/22/2010
Pages: 304
Edition: 2
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Publisher: Wiley
Book Type: Paperback
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