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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR How to Use News Releases Blogs Podcasting Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harn...  more »
Audio Books swap for two (2) credits.
ISBN-13: 9781596592902
ISBN-10: 1596592907
Publication Date: 7/1/2009
Edition: Unabridged
Rating:
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0 stars, based on 0 rating
Publisher: Your Coach in a Box
Book Type: Audio CD
Other Versions: Paperback, Hardcover
Members Wishing: 1
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

daojones avatar reviewed The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly on + 8 more book reviews
Helpful Score: 1
Gave it three stars because this is not a good book for small business owners like me. If you work for a large company and play in the big leagues read it. But if you're a little guy it's a waste of your time.
Read All 1 Book Reviews of "The New Rules of Marketing and PR How to Use News Releases Blogs Podcasting Viral Marketing and Online Media to Reach Buyers Directly"


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