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The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events
The Platinum Rule for Trade Show Mastery The Expert Exhibitor's Guide to ProfitProducing Trade Shows and Corporate Events
Author: Tony Alessandra Ph.D., Steve Underation, Scott Michael Zimmerman
Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be "a cost of doing business" but are now considered an investment that adds to or subtracts from the bottom line....  more »
ISBN-13: 9781600373299
ISBN-10: 1600373291
Publication Date: 12/1/2007
Pages: 217
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Publisher: Morgan James Publishing
Book Type: Paperback
Members Wishing: 0
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