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Plunkett's Advertising & Branding Industry Almanac 2012
Plunkett's Advertising Branding Industry Almanac 2012
Author: Jack W. Plunkett
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and...  more »
ISBN-13: 9781608796663
ISBN-10: 1608796663
Publication Date: 3/26/2012
Pages: 542
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Publisher: Plunkett Research, Ltd.
Book Type: Paperback
Members Wishing: 0
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