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Principles of Services Marketing
Principles of Services Marketing
Author: Adrian Palmer
Principles of Services Marketing provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics include: The central...  more »
ISBN-13: 9780077077464
ISBN-10: 0077077466
Pages: 360
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Publisher: Mcgraw Hill Book Co Ltd
Book Type: Paperback
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