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Profitable Customers: How to Identify, Develop and Retain Them
Profitable Customers How to Identify Develop and Retain Them
Author: Charles Wilson
This work is intended to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making...  more »
ISBN-13: 9780749419301
ISBN-10: 074941930X
Pages: 224
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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