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The Regis Touch: New Marketing Strategies for Uncertain Times
The Regis Touch New Marketing Strategies for Uncertain Times
Author: Regis McKenna
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.
ISBN-13: 9780201139648
ISBN-10: 0201139642
Publication Date: 9/1986
Pages: 193
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Publisher: Perseus Books
Book Type: Paperback
Members Wishing: 0
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