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Relationship Marketing: Management of Customer Relationships
Relationship Marketing Management of Customer Relationships
Author: Manfred Bruhn
Although relationship marketing has been well documented, there still lacks a comprehensive, cardinal principle with which to approach the subject. Relationship Marketing: Management of Customer Relationships examines the current debates within relationship marketing to develop a theoretical and conceptual underpinning to the topic. Developing r...  more »
ISBN-13: 9780273676010
ISBN-10: 0273676016
Pages: 289
Edition: illustrated edition
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Publisher: Pearson Education
Book Type: Paperback
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