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Sales Force Management
Sales Force Management
Author: Gilbert A Churchill
Overview: This text and casebook is a research/ theory based text that cites the theoretical foundations of sales management. It fits best in more rigorous undergraduate programs and MBA programs. This edition features the significant contribution of two new co-authors, John Tanner and Mark Johnston. This book will appeal to a variety of teachin...  more »
ISBN-13: 9780072386585
ISBN-10: 0072386584
Publication Date: 10/1999
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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