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Sales force management: Planning, implementation, and control (The Irwin series in marketing)
Sales force management Planning implementation and control - The Irwin series in marketing
Author: Gilbert A Churchill
This is a research/theory based text that cites the theoretical foundations of sales management. The book has an applied feel with more applications and pedagogy to give a more friendly and inviting feel. Churchill etal is a combination of text and cases.
ISBN-13: 9780256080049
ISBN-10: 0256080046
Publication Date: 1/1990
Pages: 845
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Publisher: Irwin
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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