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Sales Force Management (The Irwin/Mcgraw-Hill Series in Marketing)
Sales Force Management - The Irwin/Mcgraw-Hill Series in Marketing
Author: Neil M. Ford, Orville C. Walker, Mark W. Johnston, John F. Tanner
This text and casebook is a research/theory based text that cites the theoretical foundations of sales management. It fits best in more rigorous undergraduate programs and MBA programs. This edition features the significant contribution of two new co-authors, John Tanner and Mark Johnston. This book will appeal to a variety of teaching approache...  more »
ISBN-13: 9780070275553
ISBN-10: 0070275556
Publication Date: 8/1999
Pages: 727
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Publisher: Irwin Professional Pub
Book Type: Hardcover
Members Wishing: 0
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