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Sales Management: Analysis and decision-making, 9th edition
Sales Management Analysis and decision-making 9th edition Author:Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams The new Ninth Edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importanc... more »e of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies.« less