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Selling the Invisible : A Field Guide to Modern Marketing
Selling the Invisible A Field Guide to Modern Marketing
Author: Harry Beckwith, Jeffrey Jones
ISBN-13: 9781570424717
ISBN-10: 1570424713
Publication Date: 4/1/1997
Rating:
  • Currently 3.5/5 Stars.
 1
3.5 stars, based on 1 rating
Publisher: Warner Adult
Book Type: Audio Cassette
Other Versions: Paperback, Hardcover, Audio CD
Members Wishing: 0
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 reviewed Selling the Invisible : A Field Guide to Modern Marketing on + 17 more book reviews
Excellent book for anyone in the insurance industry, or ANY market where your "product" isn't tangible. The tips in here are priceless!
reviewed Selling the Invisible : A Field Guide to Modern Marketing on + 18 more book reviews
Great book for anyone selling a service. Beckwith delivers great ideas and thoughts.


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