Skip to main content
PBS logo
 
 

Search - Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible A Field Guide to Modern Marketing
Author: Harry Beckwith
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonder...  more »
ISBN-13: 9780446672313
ISBN-10: 0446672319
Publication Date: 3/1/1998
Pages: 272
Rating:
  ?
0 stars, based on 0 rating
Publisher: Warner Books
Book Type: Paperback
Other Versions: Hardcover, Audio Cassette, Audio CD
Members Wishing: 0
Reviews: Member | Amazon | Write a Review
Read All 2 Book Reviews of "Selling the Invisible A Field Guide to Modern Marketing"

Please Log in to Rate these Book Reviews

 reviewed Selling the Invisible: A Field Guide to Modern Marketing on + 17 more book reviews
Excellent book for anyone in the insurance industry, or ANY market where your "product" isn't tangible. The tips in here are priceless!
reviewed Selling the Invisible: A Field Guide to Modern Marketing on + 18 more book reviews
Great book for anyone selling a service. Beckwith delivers great ideas and thoughts.


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2025 PaperBackSwap.com. All Rights Reserved.