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Selling: Management and Practice (M & E Handbook Series)
Selling Management and Practice - M & E Handbook Series
Author: Peter Allen
This revised text recognizes selling as the cutting edge of business. It has been rewritten and contains more examples and case studies. Emphasis is placed on pro-active selling, customer creation, understanding the buyer, the need for product knowledge, selling techniques and communications. This is combined towards the end of the book with the...  more »
ISBN-13: 9780712108546
ISBN-10: 0712108548
Pages: 320
Edition: 4th
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Publisher: Trans-Atlantic Publications
Book Type: Paperback
Members Wishing: 0
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