Skip to main content
PBS logo
 
 

Search - Services Marketing (Mcgraw-Hill Series in Marketing)

Services Marketing (Mcgraw-Hill Series in Marketing)
Services Marketing - Mcgraw-Hill Series in Marketing
Author: Valarie A. Zeithaml, Mary Jo Bitner
Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world w...  more »
ISBN-13: 9780070782501
ISBN-10: 0070782504
Publication Date: 1/1996
Pages: 700
Rating:
  ?
0 stars, based on 0 rating
Publisher: Mcgraw-Hill College
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.