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Services Marketing
Services Marketing
Author:
Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of ho... more »
Author:
Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of ho... more »
ISBN-13: 9780471180340
ISBN-10: 0471180343
Publication Date: 9/4/1997
Pages: 592
Rating: ?
ISBN-10: 0471180343
Publication Date: 9/4/1997
Pages: 592
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Processes & Infrastructure >> Customer Relations
- Business & Money >> Marketing & Sales >> Marketing >> General
