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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Simply Better Winning and Keeping Customers by Delivering What Matters Most
Author: Patrick Barwise, Sean Meehan
In this “radically conservative” book, the authors advocate a “back-to-basics” approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long...  more »
ISBN-13: 9780875843988
ISBN-10: 0875843980
Publication Date: 7/2004
Pages: 208
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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