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Search -
Strategic Marketing Management: A Means-End Approach
Strategic Marketing Management A Means-End Approach
Author:
Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand mea... more »
Author:
Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand mea... more »
ISBN-13: 9780071372220
ISBN-10: 0071372229
Publication Date: 12/26/2001
Pages: 256
Edition: 1
Rating: ?
ISBN-10: 0071372229
Publication Date: 12/26/2001
Pages: 256
Edition: 1
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Management & Leadership >> Management
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Sales & Selling >> Management
