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Successful Customer Relationship Marketing
Successful Customer Relationship Marketing
Author: Merlin Stone, Bryan Foss
As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever wider. So how can companies ensure that their product or service is their preferred choice and, more importantly, that it continues to be? The key is to develop a close relationship with those customers throug...  more »
ISBN-13: 9780749435790
ISBN-10: 0749435798
Publication Date: 9/1/2001
Pages: 448
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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