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Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers
Sun Tzu Strategies for Winning the Marketing War 12 Essential Principles for Winning the War for Customers
Author: Gerald A. Michaelson, Steven W. Michaelson, Gerald Michaelson, Steven Michaelson
Battle-tested strategies for marketing your product or service to victory! Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential th...  more »
ISBN-13: 9780071427319
ISBN-10: 0071427317
Publication Date: 10/20/2003
Pages: 200
Rating:
  • Currently 4/5 Stars.
 2
4 stars, based on 2 ratings
Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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 reviewed Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers on + 76 more book reviews
Good information. Some of the strategies and techniques may be familiar but I liked how they've been connected to the philosophy of Sun Tzu. That connection makes the strategies more memorable and therefore more useful to me.


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