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Superfandom: How Our Obsessions are Changing How We Buy and Who We Are
Superfandom How Our Obsessions are Changing How We Buy and Who We Are
Author: Zoe Fraade-Blanar, Aaron M. Glazer
An in-depth look at the influence of fans?society?s alpha customers? on our lives and culture.As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations?from traditional businesses to tech startups? direct, real-time access to their...  more »
ISBN-13: 9780393249958
ISBN-10: 0393249956
Publication Date: 3/21/2017
Pages: 288
Edition: 1
Rating:
  • Currently 5/5 Stars.
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5 stars, based on 1 rating
Publisher: W. W. Norton & Company
Book Type: Hardcover
Members Wishing: 2
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