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Search - Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion (Third Edition)

Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion (Third Edition)
Thank You for Arguing What Aristotle Lincoln and Homer Simpson Can Teach Us About the Art of Persuasion - Third Edition
Author: Jay Heinrichs
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-openin...  more »
ISBN-13: 9780804189934
ISBN-10: 0804189935
Publication Date: 7/4/2017
Pages: 432
Edition: 3
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Publisher: Three Rivers Press
Book Type: Paperback
Members Wishing: 5
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