Todd Wilbur is an American author of the Top Secret Recipe series of cook books. The books showcase knock-offs of famous foods, like McDonald's Big Mac. Wilbur has sold 3.5 million books. Of those sales, 25% were on QVC. Wilbur has appeared on MTV News, Live with Regis and Kathie Lee and The Oprah Winfrey Show. In addition, Wilbur was recently featured in a lengthy interview in the St. Paul (Minn.) Pioneer Press newspaper in the 'Eat' section and revealed his methods, while effective, are not all cloak-and-dagger anymore.