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UnMarketing: Everything Has Changed and Nothing is Different
UnMarketing Everything Has Changed and Nothing is Different
Author: Scott Stratten
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The ...  more »
ISBN-13: 9781119335009
ISBN-10: 1119335000
Publication Date: 10/10/2016
Pages: 304
Edition: 2
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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