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Up Against The Wal-marts: How Your Business Can Prosper In The Shadow Of The Retail Giants
Up Against The Walmarts How Your Business Can Prosper In The Shadow Of The Retail Giants
Author: Don Taylor, Jeanne Smalling Archer
Ten years ago, Up Against the Wal-Marts helped smaller businesses take on the corporate retailing empire. Now, with the giants bigger and more influential than ever, the underdogs have an even tougher struggle. The second edition of Up Against the Wal-Marts is here to help, with an updated focus on marketing and brand new ways to c...  more »
ISBN-13: 9780814473009
ISBN-10: 0814473008
Publication Date: 8/31/2005
Pages: 258
Rating:
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5 stars, based on 1 rating
Publisher: AMACOM
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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