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What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
What Makes Winning Brands Different The Hidden Method Behind the World's Most Successful Brands
Author: Andreas Buchholz, Wolfram Wouml;rdemann
This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The ...  more »
ISBN-13: 9780471720256
ISBN-10: 0471720259
Publication Date: 1/15/2000
Pages: 222
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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