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Why Customers Don't Do What You Want Them to Do and What to Do About It
Why Customers Don't Do What You Want Them to Do and What to Do About It
Author: Ferdinand F. Fournies
Using his unique Problem/Solution format, Fournies helps readers understand why customers act the way they do-and shows them how to respond in order to move the selling process to a winning conclusion. He presents 25 sales scenarios familiar to every salesperson, followed by 171 specific solutions proven to work when: "They Don't Need What You'r...  more »
ISBN-13: 9780070217010
ISBN-10: 0070217017
Publication Date: 1/1/1994
Pages: 224
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Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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 reviewed Why Customers Don't Do What You Want Them to Do and What to Do About It on + 2 more book reviews
Great tips for working with clients.


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