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Winning the Toughest Customer: The Essential Guide to Selling to Women
Winning the Toughest Customer The Essential Guide to Selling to Women
Author: Delia Passi
If she had a choice, would she buy from you?  —   — Developing the skill and know-how to attract and retain female customers has never been more critical to success—annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases.  You need her busi...  more »
ISBN-13: 9781419535543
ISBN-10: 1419535544
Publication Date: 7/1/2006
Pages: 176
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2.5 stars, based on 1 rating
Publisher: Kaplan Business
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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