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Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight
Woo Wow and Win Service Design Strategy and the Art of Customer Delight
Author: Thomas A. Stewart, Patricia O'Connell
In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn?t enough to differentiate your business?it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and off...  more »
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ISBN-13: 9780062415691
ISBN-10: 0062415697
Publication Date: 11/29/2016
Pages: 336
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Publisher: HarperBusiness
Book Type: Hardcover
Other Versions: Audio CD
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