Bridget M. (bridget) reviewed on 1/27/2010 + 36 more book reviews

I found the parts on research and customer service most helpful. Much of the information is not breaking news, but it's a highly readable format that I think would be helpful to someone running their own business. Marketing professional with years of experience may not find it as helpful.

Back to all reviews by this member
Back to Book Reviews
Back to Book Details